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Style Guide 101 Series

Language is wonderfully flexible and subjective, but in professional communications, variety can create confusion for your customer and slow down the writing process for employees.

A style guide helps employees write consistent, clear, and organized communications that increase your company’s level of customer support and strengthen brand recognition over time. It also improves internal efficiency by establishing language and resources employees can leverage to reduce content creation and review times.

Enjoy this three-part Style Guide 101 series and a printable style guide checklist I created to support communications professionals.

4 Ways a Style Guide Makes Your Life Easier

What is a style guide? A style guide is a document that outlines your company’s standard for language and formatting choices for printed and electronic communications. Language is wonderfully flexible and subjective, but in professional communications, variety can create confusion for your customer and slow down the writing process for employees. A style guide helpsContinue reading “4 Ways a Style Guide Makes Your Life Easier”

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